Nathan Bryant
European Commercial & Channel Strategy Lead @Unilever
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WORK HISTORY
European Commercial & Channel Strategy Lead @Unilever
London, GB
Reporting to the Global VP for Customer Strategy & Planning, lead EU pricing & promotions architecture for Personal Care to optimise growth and margin across priority markets.Developed and governed Channel Strategy with a focus on Digital Commerce and Value Channel.Built and deployed cross‑market JBP playbooks (range, pricing, promo, media, terms) that accelerate decision‑making and consistency.Optimize promo cadence & mechanics, shifting investment from low‑yield events to high‑impact activations with stronger rate‑of‑sale as part of a RGM focus.Define portfolio guardrails and value ladders to clarify price‑pack roles across mainstream and discounter channels.Strengthen governance in partnership with Finance through development of RGM processes to improve promo payback and protect margin.
EDUCATION
Charles Sturt University
Bachelor Of Business, Marketing
SKILLS
ABOUT NATHAN BRYANT
Over 10 years in CPG, I’ve led customer development and commercial strategy across Europe and Australia with Unilever and Beiersdorf.At Beiersdorf, I had responsibility for the Woolworths Group P&L, led a team of NAMs, and partnered cross‑functionally on leading growth and winning share.At Unilever, I’ve negotiated JBPs with Tesco, Sainsbury’s and built a new team in the Value Channel. I have successfully built category & shopper plans. I utilised these customer management skills in my Commercial Performance & RGM UK Homecare and then stepped up to been the European Commercial & Channel Strategy Lead for Personal Care, aligning Countries on go to market plans and growth optimisation across all metrics.
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