Nate Rosen

Account Supervisor @Rescue | The Behavior Change Agency

Los Angeles, CA, US

Manage a $12M+ bilingual production and media budget to design and implement public health campaigns for the Los Angeles County Department of Public Health’s Substance Abuse Prevention and Control (SAPC) Bureau, focusing on fentanyl overdose prevention and harm reduction. Lead cross-functional teams to deliver impact-driven interventions across digital, social, traditional, and in-person channels- Lead the strategy and creative development of Fentanyl Frontline, a countywide campaign launched in response to fentanyl becoming the leading cause of overdose deaths, accounting for 52% of all drug-related fatalities in 2024. The campaign, winner of a Gold MUSE Creative Award, generated 509M+ impressions, 86% awareness, and 570K+ site visits. Brand-aware individuals were 12x more likely to understand naloxone use. Results aligned with a 37% year-over-year decline in fentanyl deaths, from 2,001 in 2023 to 1,263 in 2024- Collaborate with End Overdose on 14+ branded music festival activations, distributing 15.5K+ naloxone doses and training over 8.4K individuals in overdose response- Oversee influencer campaigns targeting Millennial and Gen Z demographics, generating 15M+ impressions, 7.3M video views, and $230K+ in earned media- Lead the creative development of Pace Your Party, a SAPC Bureau-backed harm reduction initiative reaching 48K+ college students, with 95% reporting intent to adopt safer drinking behaviors.Client: Los Angeles County Department of Public Health Substance Abuse Prevention & Control BureauCampaign Website: http://fentanylfrontline.com/

Temple University - Fox School of Business and Management

Bachelor of Business Administration

UCLA Extension

Certificate of Completion