Nathaniel Besser

About Nathaniel Besser

I am an Analytics and Business Intelligence Director with over 10 years of experience in retail, grocery, marketing and e-commerce. In my current role as Director of Analytics at Gelson’s Markets I lead the analytics team and serve as administrator of the company’s business intelligence tool. My team provides reporting and analysis that drive stakeholder decision making while working closely with the executive team to align business goals with KPIs. I have incorporated predictive analytics and data modeling to make data driven recommendations. While in this role I have greatly expanded our customer analysis by using third party identification software and demographic data. This has provided a greater picture of how our customers shop, identified features of our most valuable customers and enabled us to target customers with relevant marketing promotions.I particularly enjoy being able to deliver analytical driven results and working with colleagues across functional groups to develop systems and procedures to execute on business objectives. I appreciate the experience of challenging assumptions and finding business solutions by using objectivity and data analysis.I have an MBA from Rice University, a BS in Computer Science and a BA in Economics from UC Santa Cruz, and completed the Food Industry Management certification program at the USC Marshall School of Business.I am always interested in hearing from former colleagues, managers, or just interesting, creative and entrepreneurial individuals, so feel free to contact me if you’d like to connect.

Experience

1. Director of Analytics

   Gelson\'s Markets

   Jan 2025 — Present · Los Angeles, CA, US

   Direct a centralized, high performing team of analysts that support and provide thought leadership across all departments in the company.• Developed a personalized offers program that drives engagement and improves sales• Implemented and managed a price optimization solution that grows sales and margin

Education

• University of California, Santa Cruz

  BS Computer Science and BA Economics

• Rice Business

  MBA

  2011 — 2013

• USC Marshall School of Business

  Food Industry Management, Food Industry Management

  2020

Skills

• E-Commerce
• Marketing
• Analysis
• Management
• Retail
• Leadership
• Business Strategy
• Data Analysis
• Competitive Analysis
• Business Planning
• Product Development
• Market Analysis
• Due Diligence
• Start-Ups
• Photoshop
• Business Analysis
• Public Speaking
• Negotiation
• Consulting
• Strategic Planning
• Commercialization
• Cognos
• Watson
• Business Intelligence
• Sql
• R
• Microstrategy
• Power Bi