Nathan Baron
Global Brand Marketer @ DEWALT | Building Category Growth Through Product Storytelling, Packaging, & End-User Insights
- Role
- Global Associate Brand Marketing Manager at Dewalt
- Location
- Milwaukee, WI, US
- LinkedIn followers
- 500 followers
About Nathan Baron
Ready to join a winning team? We’re hiring now. Email me at N••••••••@MilwaukeeTool.com
Experience
Global Associate Brand Marketing Manager
Apr 2025 — Present · Milwaukee, WI, US
As a Global Associate Brand Manager for DEWALT, I lead brand strategy and execution across the Hand Tools, Accessories, and Storage categories — helping shape how one of the world’s most trusted professional tool brands shows up for makers and tradespeople around the world.In this role, I bring together insights, strategy, and creative execution to launch new products and campaigns that strengthen DEWALT’s leadership across global markets. I collaborate closely with cross-functional partners in Category, Product, Packaging, Design, and Regional Marketing to ensure every product and campaign delivers on the brand’s promise of durability, innovation, and performance.What I do: • Drive global brand strategy and go-to-market plans for DEWALT Hand Tools, Accessories, and Storage • Lead development of product naming, packaging, messaging, and content toolkits for new product launches • Partner with creative and agency teams to build cohesive campaign stories that connect with professional users • Champion brand consistency across packaging, photography, and marketing copy through stewardship of DEWALT brand guidelines • Leverage data and end-user insights to refine messaging and identify new opportunities for category growthThis role allows me to merge my passion for brand storytelling and hands-on product marketing, helping bring tools to market that empower those who build the world around us.
Education
Marquette University
Bachelor's Degree in Advertising, Advertising and Marketing
2016 — 2020
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