Nathan B.
Marketing Specialist Demand Generation, Alliances @EY
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WORK HISTORY
Marketing Specialist Demand Generation, Alliances @EY
Toronto, ON, CA
Lead the strategy, execution, and optimization of national demand-generation campaigns andsponsorships for EY\'s Microsoft and ServiceNow alliances, driving brand visibility, marketengagement, and pipeline growth (e.g, Procurement Transformation, Responsible AI, AgenticFrontier, Microsoft Country Partner of the Year for System Integrators)• Manage integrated activations, including digital advertising, paid social, email, events, and thoughtleadership to promote new service offerings and initiatives across Canada• Plan and execute large-scale executive events and sponsorships, including industry roundtables,conferences, and partner-led activations focused on lead generation and brand storytelling (e.g,over 30 events in FY25/FY26)• Collaborate cross-functionally with business leaders, alliance partners to align marketing strategywith practice priorities and deliver measurable business outcomes• Develop content strategy and creative direction for campaigns, including case studies, win stories,and speaking engagements
EDUCATION
Douglas College
Marketing Management Diploma, Marketing/Marketing Management, General
ABOUT NATHAN B.
Results-driven professional with 7+ years of experience leading demand-generation, partnermarketing, and integrated campaign initiatives. Skilled in driving measurable growth throughdata-driven strategies, digital activations, and executive events that elevate brand awareness andgenerate pipeline. Recognized for bridging creativity and analytics, collaborating with stakeholdersand alliance partners to deliver programs aligned to business objectives, enhancing ROI andstrengthening market position
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