Nathan Alexander

About Nathan Alexander

Product Marketing Manager with 7+ years of experience developing and executing go-to-market plans for products and have brought multiple mobile apps to market. Implements strategic and tactical marketing campaigns to drive engagement and conversion. Bringing a solid history of success in boosting program operations efficiency, conversion rates and performance.

Experience

1. Head of Product Marketing

   Kikoff

   Sep 2024 — Present · San Francisco, CA, US

   Leading the PMM team and shifted focus from product communications to product influence, GTM, consumer insights, and marketing strategy- Grew the PMM team and created an associate PMM program to find and train the next generation of PMM’s for Kikoff- Conducted consumer insights research that led to prioritizing product changes which increased engagement, lifted retention by 5PP, increased CVR, and lowered Day-1 refund rates- Launched Kikoff in Canada, including Quebec, reaching ARR, acquisition, and LTV/CAC goals within 3 months on multiple channels, including Meta, Affiliate, and mobile- Launched and developed the marketing strategy for multiple net new products, including Grant Cash, Kikoff Money, and Keenly- Developed a painted door testing program that successfully vetted new ideas and led to the creation of multiple new product lines - Tested new pricing and packaging tiers in Canada, that led to an increase in LTV/CAC- Incubated Kiko’s B2B motion, defining ICP, value prop, packaging, and sales enablement to unlocknew distribution and partnership revenue streams

Education

• San Francisco State University

  Bachelor of Science, Business Administration and Marketing