Nathan Owens
- Role
- Relevant Academic Digital Marketing Projects at Full Sail University
- Location
- Urbana, IL, US
- LinkedIn followers
- 500 followers
About Nathan Owens
Michigan-born and raised in Illinois, I am dedicated to achieving success through…
Experience
Relevant Academic Digital Marketing Projects
Nov 2021 — Present
Created a marketing research project proposal for Microsoft\'s Xbox brand that identifies a strategic need, gathers secondary information, and outlines a process for gathering additional information. Also, created a sponsor pitch presentation that mined fan data to connect with a potential sponsor and highlight data visualization skills. Created a website redesign proposal for Pet Rescue by Judy. Conducted detailed analysis of current and older versions of their website and reviewed industry trends. Developed a mood board, information architecture report, and a low-fidelity wireframe showing suggested layout and content. Developed a brand storytelling presentation by using brand identifiers, such as archetypes, personal logos, colors, and fonts. Created a public-relations campaign supporting fan awareness for Crisis Nursery. Extensively researched the information compiled to determine specific, measurable business goal(s) that had the potential to advance the business. Elements included Target Audiences, Messaging, PR Tools, Tactics & Spokespeople. Developed an Intrapreneurial Business Proposal for DJI. Analyzed industry trends and consumer feedback which led to a compelling proposed internal innovation. Diplomatic consideration was given to internal stakeholders when presenting the solution to management and peer employees.
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