Nathan Northcott

About Nathan Northcott

When I was in college, I had no clue what to study. I was interested in a bit of everything, but nothing immediately stood out as the one subject matter worth pursuing. That all changed when I took Economics 101. In Economics, I found a discipline that combined all of my interests, presented an opportunity to do something hard, and ultimately gave me a wonderful intellectual framework. I dove in headfirst and found myself academically. Fast forward to my senior year. In addition to a full course load, I served as President of the Foundation Ambassadors and interned at a family investment office. I had won Student Alumni of the Year the year prior and would eventually win the Achievement Award in Finance and Economics from the Woodbury School of Business. That said, I panicked, thinking I wasn\'t very marketable without an MBA, so I added a last-minute Accounting Minor with an emphasis in Audit. I moved to Rhode Island after graduation for my first job out of college, helping a solar company expand into a few new states. It was a great learning experience, but ultimately failed due to poor market positioning. Before taking on my next job, I cycled the length of Japan with two of my best friends (~2,300 miles in two months). This experience was the trip of a lifetime and reintroduced me to the world of endurance sports after several years away from any sort of disciplined or structured activity. Since then, I have competed in several Ironman 70.3 events. Over the past decade, I have found a niche building the operations and finance functions for content-led start-ups and helping them scale to $100M+ in topline revenue. Notable brands include Studio McGee/McGee & Co, Trove/Owala, and Ballerina Farm. My combined passion for endurance sports and building sustainable, content-led brands has recently led to the creation of my own brand, Local Tri Club, and a content consulting agency where we help endurance athletes break down the barriers to brand building, content production, and e-commerce.

Experience

1. Sr Director of Finance & Operations

   Ballerina Farm

   Mar 2025 — Present · Salt Lake City, UT, US

   Grew Ecommerce revenue by ~300%Designed and opened a new fulfillment center without any downtime or fulfillment delays; 10x’ed our cube space, and 4x\'ed throughputImplemented several new software and modernized our tech stack for increased operational efficiency Brought the accounting function completely in house, automated expense reporting with RampOverhauled the legal entity structure to mitigate riskCreated and oversee day-to-day Advisory Board communicationAcquired Park City Creamery.

Education

• Manila High School

  High School Diploma, High School/Secondary Diplomas and Certificates

  2006 — 2010

• Utah Valley University

  BA , Economics, minor in Accounting

  2013

Skills

• Editing
• Deal Screening
• Team Leadership
• Financial Analysis
• Solar Energy
• Event Planning
• Sales
• Statistics
• Spanish
• Venture Capital
• Public Speaking
• Councelling
• Training
• Customer Satisfaction
• Microsoft Excel
• Public Relations
• Customer Service
• Management
• Accounting
• Marketing
• Leadership
• Strategic Planning
• Higher Education
• Social Media
• Social Networking
• Small Business
• Leadership Development
• Teaching
• Time Management