Nathan Lyst
Chief Marketing Manager, Infiniti USA at INFINITI Motor Company Ltd.
- Role
- Chief Marketing Manager (Sedans), Infiniti Usa at Infiniti Motor Company
- Location
- Franklin, TN, US
- LinkedIn followers
- 500 followers
About Nathan Lyst
Senior automotive marketing manager with 20+ years experience leading teams to creating effective integrated marketing campaigns that deliver profitable share growth. I bring the disciplined data analysis of a behavioral economist and the instinct of a seasoned automotive marketer to uncover and leverage business opportunities.I am currently the Chief Marketing Manager for Sentra - a core Nissan model - representing over $3.4 billion in sales. Specialties: Pricing, Incenitves, Finance, Advertising (national/regional), Media Planning, Marketing/Business Strategy, Market Research, Global Brand Management, Interactive Marketing, Direct Marketing and Lifestyle / Promotions
Experience
Chief Marketing Manager (Sedans), Infiniti Usa
Jan 2020 — Present · Franklin, TN, US
Skills
- Customer Insight
- Analytics
- Business Strategy
- Interactive Marketing
- Online Advertising
- Brand Management
- Cross-Functional Team Leadership
- Product Planning
- Marketing Strategy
- Market Planning
- Media Planning
- Integrated Marketing
- Competitive Analysis
- Global Marketing
- Creative Direction
- Product Marketing
- Strategic Partnerships
- Management
- Marketing Management
- Market Analysis
- Vehicles
- Email Marketing
- Mobile Marketing
- B2b
- Direct Marketing
- Market Research
- Forecasting
- Marketing Research
- Digital Marketing
- Relationship Marketing
- Digital Strategy
- Crm
- Product Development
- Pricing
- Luxury Goods
- Business Planning
- Automotive
- Product Launch
- Brand Development
- Segmentation
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