Nathan Helming

About Nathan Helming

I build high-performing, innovative teams that drive brand growth, measurable marketing results, and revenue. With expertise in scaling through strategic partnerships with brands, influencers, and creators, I excel in identifying and developing emerging talent to amplify brand success.As a former co-founder with a passion for digital fitness and running, I specialize in digital marketing, content creation, and training products. Highlights include bootstrapping a running app to $500k ARR, winning the 2021 Bend Venture Conference, and co-founding YouTube’s #1 running channel, growing it to 600k+ subscribers.

Experience

1. Head of Growth

   Kitworks

   Dec 2025 — Present · Bend, OR, US

   Leading growth efforts across a few core areas, including:Customer acquisition and engagement across our DTC business and a focused set of strategic wholesale partners.Content strategy and operations, building a durable, brand-aligned content engine across owned channels (email, SMS, blog, community, print), social platforms, and content designed for paid amplification.Lifecycle communications, shaping how content, timing, and sequencing come together across the full customer journey—from first awareness through long-term loyalty.Community-driven growth, including our community platform, athlete and ambassador programs, pro and affinity partnerships, and product seeding.Events and experiences, both in-person and virtual, that bring the brand and community together.Program definition and execution, from strategy and alignment through budgets, resourcing, and delivery.

Education

• Boston College

  Bachelor of Arts, International Studies