Nathan Chen
Senior Production Assistant @National Basketball Association (NBA)
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WORK HISTORY
Senior Production Assistant @National Basketball Association (NBA)
Secaucus, NJ, US
At the NBA, I am currently part of the Influencer Content team, which works with creators and streamers to produce video content across NBA social/digital platforms and activate around tentpole events with the flagship PlayStation NBA Creator Cup series.Selected Tasks and Deliverables-Managed the NBA\'s O&O creator activation program, working in conjunction with over 30 basketball content creators to plan, schedule, and execute content around league storylines that garnered 500M+ views across social platforms for the 2025-26 season-Produced the NBA Creator Cup Series in conjunction with the Influencer Content team, accumulating 300M+ views across social platforms (3x improvement YoY), 125K+ live viewers of the event (2x improvement YoY), and over 1,500 fans through outreach to local youth basketball organizations-Activated with 15 content creators to promote tickets and premium experiences to the 2025 Emirates NBA Cup through NBA TV appearances, prediction challenges, ticket giveaways, and local TV and radio interviews-Integrated 35 content creators into the 2025 Larry O\'Brien Trophy Tour, developing storytelling content around the trophy to promote the NBA Finals and accruing 110M+ views across social platforms-Created and managed processes for identifying, reviewing, onboarding, executing with, and tracking new content creator talent-Collaborated with over 75 colleges through distribution of photo and video assets via Greenfly as part of the NBA\'s college outreach initiative to aid in promoting select games and tentpole events, amassing more than 15M+ views across social platforms-Identified and promoted elements/potential storylines from NBA live games and tentpole events throughout the season from the NBA’s Content Command Center-Logged broadcast angles, raw video of live games, practices, interviews and other NBA events into the NBA digital archive, categorizing and labelling appropriately to streamline retrieval and optimize existing assets
EDUCATION
Thomas Jefferson High School for Science and Technology
High School Diploma
Georgetown University Walsh School of Foreign Service
Bachelor of Science in Foreign Service (BSFS), International Economics
ABOUT NATHAN CHEN
Influencer Content @ NBA
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