Nathan Bagust
Digital Content Manager @British Gymnastics
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WORK HISTORY
Digital Content Manager @British Gymnastics
Take ownership of the organisation’s website, guiding its strategic evolution while keeping content accurate, user-focused, and easy to access.Champion a user-first approach to digital experiences; refining the site’s structure and using insights from data and research to shape long-term planning and user personas.Work closely with teams across the organisation to define what the website needs to achieve and embed user experience at every step of the digital journey.Ensure digital initiatives align with broader organisational priorities, balancing tasks effectively to deliver the greatest value.Oversee governance and continued standards by managing how content is published, ensuring information is reliable and permissions are upheld to reduce risks and support daily operations.Lead the move to a new CMS, overseeing timelines, tech delivery, and communications with all involved parties.Translate technical requirements into clear guidance for both specialists and non-technical colleagues to ensure alignment and mutual understanding.Support and guide content team members through day-to-day work, helping them grow professionally and manage their responsibilities effectively.
EDUCATION
University of Gloucestershire
Bachelor’s Degree, English Literature and Creative Writing
ABOUT NATHAN BAGUST
Collaborative leader and team player, experienced in managing projects across internal teams, agencies and stakeholders🧩 Proficient in content curation and strategy, ensuring consistent brand voice and audience relevance across all digital platforms End-to-end digital project leader: from concept to launch, managing timelines, stakeholders and technical teams to deliver on time and within budget Skilled in digital platform management, including CMS administration and migration, content updates, user experience enhancements and performance monitoring Experienced in using analytics and user feedback to inform content decisions and optimise site structure and engagement🧑 Comfortable working with developers, designers and third-parties to implement new features and solve technical challenges Strong understanding of digital workflows, QA testing and accessibility best practices Expert in strategic communications with a proven track record of shaping brand narratives across digital and traditional platforms Skilled in digital content creation, from shaping social media campaigns to multimedia storytelling that drives engagement and brand loyalty Marketing strategist with experience delivering data-driven campaigns that increase visibility, grow audiences, and achieve measurable results🧠 Adept at aligning messaging with business goals and audience needs to build trust and amplify impact Proficient in content management systems, SEO, email marketing, and analytics tools to optimise digital performance Strong background in media relations, copywriting and editorial planning Passionate about innovation in digital communication and loves exploring new ways to connect with audiences
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