Nathalie Phillips

Sr Director Prestige Brands, Us @Suntory Global Spirits

New York, NY, US
MOBILE NUMBERS
+18•••••••44

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WORK HISTORY

Feb 2024 — Present

Sr Director Prestige Brands, Us @Suntory Global Spirits

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New York, NY, US

EDUCATION

2000 — 2003

Northern Arizona University-The W. A. Franke College of Business

BS Business Administration, Marketing

SKILLS

Market ResearchBeverage IndustryDigital StrategyMarketingBrand StrategyProduct InnovationSocial Media MarketingGlobal Brand DevelopmentConsumer InsightBrand ManagementMarketing StrategyStrategyLeadershipAgency Relationship ManagementAlcoholic BeveragesSalesDigital MarketingAdvertisingWineStrategic PlanningEcommerceBrand DevelopmentLuxury Brand MarketingMarket PlanningManagementSales OperationsPricing StrategyCustomer InsightPortfolio Management

ABOUT NATHALIE PHILLIPS

With over 20 years in the beverage industry, I focus on building premium brands that deliver sustainable growth and creating cultures where teams do their best work.As Sr. Director of Prestige Brands & Strategy at Suntory, I developed a Prestige Portfolio strategy that aligned Global ambitions with US commercial priorities. Our Japanese luxury whiskies grew 6.2% in value during a challenging year for premium+ spirits, the Scotch portfolio exceeded financial targets, and we built a sustainable route-to-market playbook that\'s now deployed across the organization.Leading the Japanese and Scotch Portfolio while building the Prestige Initiative in the US at a commercially driven company required shifting mindsets from quantity to quality. By redesigning KPIs, training teams, and coaching through the change, we saw strong results: Hibiki and Laphroaig improved equity year-over-year, while Roku and Toki’s equity doubled in that same period. Previously, I led global strategy and business development for Maker\'s Mark, guiding the brand\'s worldwide expansion and driving double-digit growth in European and APAC markets.I combine strategic thinking with hands-on execution—building frameworks that scale while empowering teams to drive their own success. I\'m motivated by the challenge of strengthening premium brands and developing the people who build them.

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