Nathalie Phillips
Sr. Director @ Beam Suntory | Global Brand Builder I Talent developer
- Role
- Sr Director Prestige Brands, Us at Suntory Global Spirits
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Nathalie Phillips
With over 20 years in the beverage industry, I focus on building premium brands that deliver sustainable growth and creating cultures where teams do their best work.As Sr. Director of Prestige Brands & Strategy at Suntory, I developed a Prestige Portfolio strategy that aligned Global ambitions with US commercial priorities. Our Japanese luxury whiskies grew 6.2% in value during a challenging year for premium+ spirits, the Scotch portfolio exceeded financial targets, and we built a sustainable route-to-market playbook that\'s now deployed across the organization.Leading the Japanese and Scotch Portfolio while building the Prestige Initiative in the US at a commercially driven company required shifting mindsets from quantity to quality. By redesigning KPIs, training teams, and coaching through the change, we saw strong results: Hibiki and Laphroaig improved equity year-over-year, while Roku and Toki’s equity doubled in that same period. Previously, I led global strategy and business development for Maker\'s Mark, guiding the brand\'s worldwide expansion and driving double-digit growth in European and APAC markets.I combine strategic thinking with hands-on execution—building frameworks that scale while empowering teams to drive their own success. I\'m motivated by the challenge of strengthening premium brands and developing the people who build them.
Experience
Sr Director Prestige Brands, Us
Feb 2024 — Present · New York, NY, US
Education
Northern Arizona University-The W. A. Franke College of Business
BS Business Administration, Marketing
2000 — 2003
Skills
- Market Research
- Beverage Industry
- Digital Strategy
- Marketing
- Brand Strategy
- Product Innovation
- Social Media Marketing
- Global Brand Development
- Consumer Insight
- Brand Management
- Marketing Strategy
- Strategy
- Leadership
- Agency Relationship Management
- Alcoholic Beverages
- Sales
- Digital Marketing
- Advertising
- Wine
- Strategic Planning
- Ecommerce
- Brand Development
- Luxury Brand Marketing
- Market Planning
- Management
- Sales Operations
- Pricing Strategy
- Customer Insight
- Portfolio Management
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