Nathalie Arbel

About Nathalie Arbel

Marketing leader specializing in foundational messaging, thought leadership, and GTM…

Experience

1. Principal

   Octave

   Dec 2013 — Present · San Francisco, CA, US

   Full-time practice since 2013. Supported over 50 clients (primarily SaaS founders and GTM leaders) in growing revenue through product marketing, content, enterprise ABM, & developing a public POV. Select projects: • SPEAKING & WRITING – Developed the “Signals Method,” a set of principles and heuristics for creating B2B messaging that raises conversion rates for efficient revenue growth. Delivered 30 trainings and webinars on the method in 2024. Co-authored 3 books with clients on data-driven SaaS GTM, including The Modern Guide to Lead Qualification. • ASANA (6 years) – Supported 10x growth to $600M ARR and into the global enterprise segment by developing a new storytelling format to showcase 60 marquee customers including Danone, Autodesk, and Spotify. • CLEARBIT [acquired by HubSpot](7 years) – Helped Clearbit grow 10x from <$5M to $45M ARR with projects like Data-Driven Marketing, a print book showcasing forward-thinking marketing strategies & PLG at companies like Zendesk, Mode, and Algolia. • DESIGNER FUND (4 years) – Helped grow Designer Fund\'s voice in the design community with content, thought leadership, and site copy; work was featured in FastCo Design.

Education

• University of Ghana

  Study abroad, Entrepreneurship & Marketing

• UCLA

  B.A., Psychology, summa cum laude

  2010

Skills

• Mobile Devices
• Social Media Marketing
• Data Analysis
• Product Management
• Social Networking
• Research
• Product Marketing
• Online Marketing
• Nonprofits
• Business Strategy
• Project Management
• Email Marketing
• Entrepreneurship
• Marketing
• Start-Ups