Nathalie Ternisien
Vice President- Partner Associée @Brainvalue
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WORK HISTORY
Vice President- Partner Associée @Brainvalue
BrainValue agency is highly specialised in qualitative research and strategic planning, at an international level
EDUCATION
Sciences Po
Master's degree, Marketing Research
Université Paris Dauphine - PSL
Master's degree, Marketing
SKILLS
ABOUT NATHALIE TERNISIEN
Executive Vice President - Brainvalue an IFOP group company Highly specialized in brand essence/ brand equity research / brand audit#brandessence#brandauditDeveloped a specific methodology for brand audit in a situation of brand acquisition At an international level ( Asia ++ China / Korea/ Japan and also USA/ Europe// Brazil ) Highly specialized in beauty and luxury- research dedicated to innovation/ definition of innovation platforms/ brand equity #luxury#beautyHas developed a training program on Consumer Insight - dedicated to top management and marketing teams Over the past 5 years : International researchBrand essence researchBrand audit and emotional curves Brand audit in a situation of acquisition Strategic research on IPDGlobal account development
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