Nathalie Magiera
Senior Event Manager @Pearson
Signup · Get unlimited contacts
WORK HISTORY
Senior Event Manager @Pearson
Columbia, MD, US
Developed and executed event strategy for in-person and online events to recruit students to a nationally-accredited K-12 online public school, including developing milestones, managing teams, communicating with stakeholders, and ensuring alignment with business goals. • Collaborate with cross-functional teams for email, digital marketing, paid media and social media to increase registrations and attendance. • Utilize analytics and research to architect marketing strategies for in-person, virtual events, trade shows and sponsorship\'s improving ROI and event outcomes. • Boost conversion rates by 6 percent YOY and produce $22.5 million in revenue in 2024, demonstrating standout marketing and organizational skills.• Administer ongoing training and mentorship to team members, teaching best practices for event management and customer relations. • Oversaw event budgets ranging from to $1 million, consistently delivering events within budget and achieving cost savings of up to 20 percent. • Negotiated contracts effectively with vendors, achieving cost savings of 5 percent while maintaining high-quality services.
EDUCATION
Western Michigan University
Bachelor of Arts, Criminal Justice and Sociology
University of Baltimore
Masters, Human Service Administration Health Systems Management
ABOUT NATHALIE MAGIERA
Results-driven and highly dedicated professional with over 15 years of experience in event management, marketing, and case management within the human services field. Adept at developing and executing strategic marketing campaigns that drive engagement, maximize attendance, and foster long-term relationships with key stakeholders. Proven ability to lead cross-functional teams and collaborate with external partners to successfully launch impactful events, both in-person and virtual, that exceed expectations and deliver measurable results. Skilled in audience acquisition, retention strategies, and driving revenue growth through targeted marketing efforts.I am committed to ensuring seamless event experiences and maximizing participant engagement.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.