Nathalie du Halgouet
Senior Marketing Manager @Verizon
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WORK HISTORY
Senior Marketing Manager @Verizon
US
Strategize and develop marketing campaigns to drive 5G phones adoption and premium plans penetration in Tier 1 priority markets in the US. Manage cross functional teams to execute 360° programs including brand, market insights, media, creative, social, PR, sponsorships, experiential. • Own the roadmap and KPI’s for product offers and promotions on all digital platforms: MVA, MVO.com. Develop Agile processes to ensure business needs are met in real time in partnership with the development resources, increasing the team velocity +150% and promotion take rate with direct impact on the bottom line.• Lead hyper targeted media & social influencer campaigns to support 5G Nationwide and the iPhone12 launch resulting in +200k additional shopper visits and increased 5G brand perception among early adopters. • Create the first 5G experiential influencer event at the 5G Labs in Chicago in partnership with the NBA All Star driving 37.8M impressions, 3.8M consumers reached (ROI 8x the investment). • Define strategic 12 month view marketing plans, select the tactics to achieve KPI’s and develop playbooks and reporting tools to measure success and effectiveness of the campaigns.
EDUCATION
Université Paris-Sorbonne
Master's degree, Contemporary History
UC Irvine
Certificate, Internet Marketing
Paris-Pantheon-Assas University
Master's degree, Marketing et Communication
SKILLS
ABOUT NATHALIE DU HALGOUET
Strategic marketing leader with an international background and over +15 years experience…
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