Nathalie Bewersdorff

WORK HISTORY

EDUCATION

ABOUT NATHALIE BEWERSDORFF

Consumer packaged goods (CPG)/ FMCG - Bakery Market Specialist - Brand Development - Digital Marketing - Insights driven Marketing - ROI focused - Insights Management - Sales Growth Leader - Team-Oriented Leadership With 15 years of experience in both product management and activation marketing in various companies and product categories in both B2C and B2B areas, combining offline and digital marketing I am a professional in FMCG marketing. Through my work at Baker & Baker, I have not only acquired a sound knowledge of the European bakery market, but have also been able to expand my know-how of the food retail sales sector with the dynamic world of food service. Developing and working with exciting brands has always given me the greatest pleasure: such as Sheba and Perfect Fit as gloabl \"A\" brands in petfood, or Pelikan and Herlitz being local champions in the stationary market and now driving Milka and Oreo Muffins & Donuts as the very first brands in fresh bakery giving a quality and taste promise to shoppers in a developing category. As a manager, I always aim at getting things done and drive companies to success by increasing sales through effective measures and always keeping an eye on the efficient use of available resources (ROI). Best decisions are made when they are fact-based. Therefore, I believe in insights-led marketing and am now also leading the market insights management at Baker & Baker. I am convinced that you are successful when you enjoy what you do. That\'s why it\'s important to me to create a working environment for my teams in which they are challenged and encouraged and not only have fun working in a team, but above all grow together. For me, working and exchanging ideas at eye level - away from hierarchies - is fundamental. My personal drive is the ambition to constantly develop myself and my skills. I see every challenge as an opportunity to learn and grow. Being pragmatic and by learning on the job has been fundamental in growing with the various roles throughout my career in the last years.