Nathalia Amorim
Ai Design Consultant @Flexxi Studio
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WORK HISTORY
Ai Design Consultant @Flexxi Studio
New York, NY, US
Architected AI transformation strategy, defining roadmap with 4 distinct phases covering foundation, implementation, product development, and scale. Established measurable KPIs targeting time reduction, capacity increase and revenue growth through systematic AI integration across all design operations- Designed and documented complete AI workflow systems across 7 tool categories (visual design, social media automation, web development, user research, AEO, operations) replacing traditional 40-hour processes with 12-hour AI-enhanced workflows- Built complete operational infrastructure including Notion-based project management, KPI tracking system, prompt library, and quality control frameworks ensuring consistent output quality. Established thought leadership strategy with content calendar, case study frameworks, and market positioning to establish client as the recognized AI design authority- Created visual designs for social media to position the company as AI leader in the market.
EDUCATION
IxDF - The Interaction Design Foundation
Certificate, AI for Designers
BrainStation
Diploma, User Experience Design
Greystone College
Diploma of Education, International Business Management
Pontifícia Universidade Católica do Rio Grande do Sul
MBA, E-commerce and Digital Business
BrainStation
Certificate, Ux Design
BrainStation
Certificate, Digital Marketing
PUC Minas
Bachelor's degree, International Relations
ABOUT NATHALIA AMORIM
Product Marketing Manager (AI & Design) with 4+ years of experience in UX design, AI assisted code development, marketing design and AI automation. Over the past 3 years, I’ve specialized in designing and launching web platforms from 0 to 1, using a full-stack UX approach that blends user research, product strategy, and iterative testing. I focus on crafting experiences that balance business goals with usability, whether simplifying complex B2B workflows or boosting conversion rates through interface design. I\'ve expanded this approach into the AI space as an AI Consultant, where I led the development of AI-native workflows. My work involved implementing automation, curating tool stacks, and building proprietary AI products that reduce design time by up to 70% and position teams for scalable growth.My Portfolio: https://nathaliamorim.framer.website/CAREER HIGHLIGHTS- Built a digital product from the ground up through UX research, journey mapping, and iterative design. Post-launch usability insights informed CRO-driven enhancements, resulting in an 80% increase in conversion- Redesigned a crypto-native platform into a familiar eCommerce experience after research revealed low user recognition. By aligning UI patterns and improving usability, reduced task completion time by 30%- Designed no-code SaaS automations and landing pages to streamline lead generation, lead nurturing, and client success workflows. This reduced manual tasks and follow-ups by 83%, enabling the business owner to focus on growth and scale operations with minimal technical overhead- Led client AI’s transformation into an AI-native design studio. Established the foundation for AI-enhanced workflows, integrated 7 tool categories across design and operations, and launched the first AI-powered client project, reducing design production time and positioning the brand as a leader in AI-driven design.
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