Nate Johnold

About Nate Johnold

I\'m a strategic marketing leader who helps teams make sense of complex problems. I’m motivated by work that demands nuance—especially in environments full of misinformation, incentives to oversimplify, or pressure to move fast without thinking. I’ve shaped how USAFacts measures success (how do you measure facts?), developed an ownable brand voice (find me on Reddit), and worked with leaders from across the organization to bring big ideas to life (we\'re measuring facts!): content and marketing strategy, authenticity, analytics, alliteration, being a generalist, social impact, folding fitted sheets, and bringing people and projects together. ’ : all of the above: n••••••••@gmail.com : Dark Age by Pierce Brown, Buzzfeed articles ca. 2013, and a pocket Constitution.

Experience

1. Senior Marketing Manager

   Usafacts

   Dec 2023 — Present · Seattle, WA, US

   I shape how USAFacts measures success and tells its story, from redefining org-wide metrics (rolled out directly to founder Steve Ballmer) to influencing our brand voice and personality across channels. As the only marketing team member on the Editorial Board, I help set content priorities at the highest level, while also driving cross-functional projects — including the concepting of our next “big idea” that will guide the org’s strategy for the next two years. Along the way, I manage contractors, agencies, and squads to bring strategies to life with data-driven creativity.

Education

• School of Visual Concepts

  Writing for User Experience

  2021

• Colorado State University

  Bachelor of Arts - BA, Communications

  2006 — 2010

• School of Visual Concepts

  Content Writing Fundamentals

  2017

• University of Washington

  Certificate, Storytelling & Content Strategy

  2019 — 2020