Nate Freese

About Nate Freese

With over 20 years of experience in B2B sales, marketing, and operations leadership, I currently serve as Vice President, Head of Sales and Customer Experience at R.S. Hughes Co, Inc. In this role, I lead the company’s Field Sales, Inside Sales, National Accounts, and Customer Care organizations—bringing together the teams responsible for both revenue growth and the end-to-end customer experience.My focus is on driving profitable growth while ensuring our commercial strategy is tightly aligned with the needs of our customers and the long-term objectives of the business. By leveraging experience in senior commercial leadership, national account development, marketing strategy, and CRM implementation, I work to build scalable systems and processes that support consistent execution across the organization.At R.S. Hughes, I lead a team of more than 240 professionals responsible for serving customers across North America and supporting hundreds of millions of dollars in annual revenue. My role centers on developing strong leaders, fostering cross-functional alignment, and implementing data-driven strategies that enhance performance, improve customer outcomes, and enable predictable, sustainable growth.

Experience

1. Vice President of Sales

   R.S. Hughes Co., Inc.

   Dec 2025 — Present · Portland, OR, US

   Responsible for U.S. commercial organization. Including National Accounts, Sales Operations, Field Sales, Inside Sales and Customer Care.

Education

• Skyview High School

  Diploma, General Studies

  1999 — 2002

• The College of Idaho

  Bachelor of Arts, English

  2002 — 2006

Skills

• Beer
• Business Development
• National Accounts
• Pubs
• Negotiation
• Inventory Management
• Business-to-Business (B2b)
• Retail
• B2b
• Key Account Development
• Team Building
• Management
• Sales
• Product Development
• Marketing
• Strategic Planning
• Alcoholic Beverages
• Sales Presentations
• Beverage Industry
• Forecasting
• Cold Calling
• Time Management
• Sales Management
• Craft Beer
• Purchasing
• Manufacturing
• Account Management
• Leadership
• Key Account Management
• Distributors
• Training
• Customer Satisfaction
• New Business Development
• Sales Operations
• Customer Retention
• Marketing Strategy
• Salesforce.com
• Customer Service
• Contract Negotiation
• Selling