Nathan Norcome

Variable Assistant Digital Content Coordinator @Hendrick Automotive Group

NC, US

Variable Assistant | Digital Content CoordinatorMercedes-Benz of Durham | Hendrick Automotive GroupIn my role with Mercedes-Benz of Durham through Hendrick Automotive Group, I merge operational precision, creative digital strategy, and client-focused delivery to elevate both dealership performance and the ownership journey.As Variable Assistant, I manage the dealership’s vehicle inventory with accuracy and attention to detail—overseeing website descriptions, deployment, and presentation of all new and pre-owned vehicles. I ensure each vehicle meets the highest standards through the reconditioning and Pre-Delivery Inspection process, guaranteeing a flawless client-facing experience.As Digital Content Coordinator, I lead our dealership’s creative presence across YouTube, TikTok, Facebook, and Instagram. I produce and coordinate professional photography, video reels, and branded campaigns that capture attention, spark engagement, and drive showroom traffic. Every piece of content is crafted to align with the prestige of Mercedes-Benz and the reputation of Hendrick Automotive Group.As Product Concierge, I deliver personalized, customer-centric vehicle handovers that delight every owner. I guide clients through their new vehicle’s advanced features, program personalized settings, and set clear expectations for delivery. My role extends beyond the showroom with proactive follow-ups, second deliveries, and ongoing support to resolve technology inquiries. I also provide service-drive assistance, conduct new-owner clinics, and train sales and service staff on vehicle technologies to ensure a seamless, elevated customer experience.This multi-faceted position allows me to combine operational excellence, innovative digital storytelling, and a passion for client care—ensuring every interaction reflects the highest standards of Mercedes-Benz and Hendrick Automotive Group.

Strayer University

Bachelor of Business Administration - BBA