Nate Embrey

About Nate Embrey

You should never compromise on design or experience in the name of development. We founded our development agency on this principle. I’ve spent my career focused on building next-generation designs & experiences. Time & time again, I’ve seen how prioritizing UX makes all the difference. Companies with bad UX, but an amazing concept almost always fall short when it came to acquiring users and growing their platforms. On the other side, great UX changes everything and can even be a make or break difference when it comes to investment & funding conversations. It’s hard to see growth & potential stunted by something as simple (but critical) as user experience, or dev cycles that last forever due to lack of clarity.RANA\'s goal is to:• Empower our clients through next-gen design & experiences that take our clients across the finish line and with rave reviews. • Work with our clients to push boundaries when it comes to design of full apps, or new features and functions, through high resolution prototypes that dictate development work differently when it comes to design & development.• Expedite timelines (and delight) and our high-fidelity prototype-first process.Get out of the never ending design/development battle, and approach your process with RANA\'s process. If you\'re frustrated and saying to yourself \"this doesn\'t seem like it should be this hard\" or \"why is this feature taking forever to get shipped\", please reach out - we\'d love to have a conversation and explain how we can help.

Experience

1. Co-founder Ux

   Rāna Dev

   Nov 2017 — Present · New York, NY, US

   Female owned full stack web + mobile development agency that puts a major focus on user experience and emerging technologies re: blockchain, serverless, ML, CV, and artificial intelligence.We follow the idea \"experience first, but technology also first\". Our approach is holistic and extensive, and it begins with letting partners/clients \"see\" their project in a short period of time by creating 100% full-fidelity tappable prototypes with motion design and micro interactions completely explored and implemented for every screen before we write a single line of code. Usability, scope, and stack are addressed together and as a whole, before engineering begins. Development is hard, but it doesn\'t have to be. In all things, we drive to clarity by setting expectations that answer questions for both sides = faster dev cycles (with less middle-men) and the appropriate room to create remarkable experiences, free from the fear of new ideas or the tunnel-vision related to old school engineering mindsets.

Skills

• Team Management
• User Experience Design
• User Experience
• Strategic Thinking
• Art Direction
• User Interface Design
• Photography