Nate Doyle

About Nate Doyle

Sr. Manager, Enterprise Advertising Strategy at Cox Automotive. I have a proven history of working with marketing technology and software, with both global automotive businesses and emerging start-up companies. The clients that my team and I support are enterprise-level, consisting of the largest automotive groups (often publicly traded) in the country. The team I lead deliberately partners with our clients on marketing strategy, operational efficiencies and business goals. I lead teams who architect the custom solutions that ensure the success and retention of our clients. Strategically, I am a hands-on leader that creates a collaborative culture with both my team and the cross-functional groups I work with. The teams I lead and partner with, place the customer at the center of our business operations and product development decisions. Key Strengths:• Digital Strategy • Revenue Retention• Building Sales Opportunity Pipelines• Project Management • Strategic Planning • Client Services & Relationship Building• Business Operation Strategy, Planning and Execution• People Management & Talent Development• Best Practice Training & Development • Multi-channel Marketing and Market Trend/Industry AnalysisSKILLS Project Management: Client Management and Retention, Sales Strategy, Communications Management, Program and Product Management, Task and Time ManagementLeadership: Motivation, Customer Service, Customer Relationship Management, Bench-marking, Creating Value, Business Growth, Sales Enablement, Remote Team Management, Exceeding KPI\'sTools and Technologies: Salesforce, Tableau, Microsoft Office Suite, Monday.com, Rally, Slack, GoToMeetinghttps://natedoyle.com/n••••••••@gmail.com

Experience

1. Senior Manager, Advertising Strategy

   Cox Automotive Inc.

   Jun 2021 — Present

   Led reorganization and creation of Advertising Strategist Team, from previous Performance Management Org - Focusing on advertising strategy and account management skills (~$16M monthly budget, 45+ Team Members)- June 2021Responsible for leading Enterprise Division of Advertising Team; Main performance KPIs: Client Sentiment & Retention, single-store monthly budget growth. Over $50M in Annual budgets managed Migrated entire T3 portfolio to new ADV Tech Platform, from proprietary software. 100% Client retention during process - Sept.\'21 - March \'22Travel in market and lead Quarterly and Annual Business reviews, with C-suite client stakeholders (re-occurring) and various Cox Automotive ExecutivesQ2 + Q32••••20% Team Portfolio Budget growth, quarter-over-quarter. 100% Team Client Retention in Q3 2022 Developed and manages Capacity Planning Models, to inform senior leadership of department work-capacity and headcount ratios. Includes workload complexity, detailed to client group level.Transitioned Team from Variable Compensation Package (Sales), to Corporate Bonus (Strategy)- while adjusting total compensation for equity and team member retention - Oct \'22Piloting Adv Architect Role for Organization (MaaS); Leveraging greater marketing product \'connectivity\' and complete strategy unity across service provided by business unit- Nov \'22 - PresentPartnering w/ SOA for pMax Test in Southern OH region - Results/Performance will determine co-op eligibility with the OEM for this advertising channel Nov \'23 - Mar \'24

Education

• University of Vermont

  Bachelor of Science (BS), Psychology

• University of Arizona

  Master of Business Administration - MBA, Information Systems