Nathan Wilson

About Nathan Wilson

Highly strategic national Marketing Director & Program Manager with extensive experience leading high-profile programs with national reach and tens of thousands of stakeholders. Leads integrated marketing strategy to increase lead volume, improve brand awareness, and optimize media buy ROI. Keen ability to identify strategic direction of company/brand and communicate that vision to marketing teams. Shapes strategic direction and executes across the full program lifecycle to achieve key outcomes. Focus on leveraging marketing budget to measure and drive results. Expertise across paid media, social media, paid digital, customer personas, budget allocation, brand management, and customer acquisition. Talent for leading schedules, project roadmaps, and strategic plans to deliver on objectives, on time and within budget. Lieutenant Colonel in the Army National Guard, with proven ability to lead and motivate teams in high-performance environments.CAREER HIGHLIGHTS:• Managed $174M budget to deliver multiple marketing campaigns across multiple channels in support of 54 recruiting offices nationwide.• Managed and led 5 program managers to execute on goals and objectives for national-level programs, with $191M in contract requirements.• Increased brand awareness 13% and favorability ratings 8% by aligning strategic messaging with target market.• Increased production 2X by consolidating paid search strategy at the national level, creating efficiencies and leveraging buying power to reduce cost per lead by 20%.SKILLS:Budget Management | Resource Allocation | Federal Programs | Program Compliance | Staffing | Scheduling | Cost Estimates | Partnership Development | Operations Leadership | Team Leadership | Strategic Planning | Tracking & Reporting | KPIs | Program Budget | Strategy Development | Project Portfolio Management | Market Research | Social Media | ROAS | SEO | Content Marketing | PR | Customer Engagement | Multichannel Marketing | Customer Acquisition | Budget Management | Agency Relations | Creative Direction | Digital Media

Experience

1. Program Manager

   Goldbelt, Incorporated

   Dec 2025 — Present · Arlington, VA, US

   Providing contracted support services for the Directorate of Prevention, Resilience, and Readiness (DPRR)- HQDA G1, as a Program Manager with Goldbelt Glacier Health Services.

Education

• East Carolina University

  Bachelor’s Degree

• Marine Corps University

  Master’s Degree

• Southern New Hampshire University

  Master’s Degree