Natasha Trindall

General Manager of Marketing Vice President @ALO

Los Angeles, CA, US
EMAILS
n••••••••@aloyoga.com
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Apr 2022 — Present

General Manager of Marketing Vice President @ALO

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Los Angeles, CA, US

Responsible for driving Alo Moves’ revenue, subscription growth, profitability, creative ambition, culture and identity, establishing new teams, mentoring leaders, and identifying and mitigating risks and obstacles to the platform, project, creative, or people, all with a relentless focus on crafting engaging wellness content that inspires movement, mindfulness and self-care.*P&L owner for Alo Moves. Establishes and manages forecasts, revenue targets and subscriber growth.*Leads a team of 20+ employees across the verticals of marketing, creative, PR, content, user acquisition, lifecycle, retention, pre and post production.*Innovation and product development *Roadmap planning and prioritization, and oversight over all elements of feature design*Analyzing long-term growth, retention and revenue metricsAlo Moves is a multi award winning wellness platform (winning awards from Women\'s Health, Shape, Good Housekeeping & InStyle )

EDUCATION

2013 — 2013

ADMA

Digital Marketing Certificate

2017 — 2018

Google

Google AdWords Search Certification, Google Search

2015

Australian Institute of Management

Managing People Effectively

2003 — 2008

QUT (Queensland University of Technology)

Bachelor of Business/Bachelor of Laws

SKILLS

Media BuyingCopywritingDigital StrategyDigital MarketingRelationship MarketingDigital MediaOnline MarketingCampaign PlansCreative StrategyMobile MarketingSEOGoogle AnalyticsMedia PlanningDirect MailAdvertisingCreative DirectionMarketing CommunicationsStrategyE-CommerceManagementBrand DevelopmentWeb AnalyticsIntegrated MarketingMarketing ManagementEmail MarketingSemMulti-Channel MarketingBrand ManagementContent StrategyMarketing StrategyCustomer AcquisitionCustomer InsightOnline AdvertisingGoogle AdwordsSocial Media MarketingCampaign ManagementMarketingDirect MarketingPpcSocial Media

ABOUT NATASHA TRINDALL

A dynamic and results-orientated marketing executive with almost 20 years experience across entertainment, fitness, and tech. Expert in developing consumer-driven and disruptive marketing initiatives for subscription services that drive buzz, engagement, and revenue growth. A natural leader with a proven ability to hire, train and inspire top-performing teams. Managed multi-million-dollar marketing budgets and P & Ls of $60M+. Won/earned nominations for multiple performance awards throughout my career. Known for ability to stay ahead of industry trends and inspire team members with an Australian flavor.

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