Natasha Steptoe Collins

About Natasha Steptoe Collins

Behind every high-performing company is a high-functioning operating model.Throughout my career, I’ve led commercial operations across some of the world’s most recognized financial and fintech organizations—translating complexity into scale, and strategy into execution, building systems and structures that allow businesses to grow with confidence, clarity, and speed.At PayPal, I unified global sales operations and redesigned workflows that had become fragmented over time. I led a multi-year initiative to streamline deal cycles and introduced a commercialization framework that improved launch readiness across the product portfolio. I led the team to deliver a 33% reduction in cycle time, cut sales time to market for product launches in half, and enabled a 150%+ attainment of revenue targets.At Fiserv, I standardized forecasting, designed a performance measurement framework, and launched a business intelligence platform that gave leadership the insights they needed to act quickly and strategically.And at Bank of America Merchant Services, I built the sales operations foundation from scratch, reshaping how we approached both client acquisition and retention. I partnered across departments to reposition the GTM model, retool enablement strategies, and modernize how we supported long-term customer growth. Within the first year, I reversed a declining performance trend and drove a 10X improvement in sales performance. The transformation went on to double revenue under contract, drive double-digit revenue growth, and dramatically improve forecast accuracy.Across every role, my work starts by aligning teams—then removing friction, adding intelligence, and creating the kind of repeatable, scalable success that executive teams can trust. What drives me is the opportunity to leave a company stronger than I found it.Let’s connect if you\'re building for scale and want to ensure your growth is built to last.Top Skills: Revenue Operations, GTM Strategy, Sales Enablement, Operational Scale, Commercial Execution

Experience

1. Vice President, Revenue Operations

   Deluxe

   Jul 2025 — Present · Atlanta, GA, US

   Design and implement the enterprise strategy and operations to measure and track performance for the end-to-end revenue cycle across Deluxe’s four business units. • Implement a data-driven operating framework that drives revenue planning and forecasting, go-to-market strategy, sales performance management and aligns teams cross functionaly.• Drive operational excellence and efficiency in revenue generation through streamlined processes, automation, and cycle time reductions. • Partner with executive leadership and business unit owners to improve sales productivity, accelerate pipeline conversion, and ensure Deluxe consistently delivers profitable and sustainable growth.

Education

• University of New Orleans

  Bachelor of Science (BS), Business Administration and Management, General

  1988 — 1991

• Duke University - The Fuqua School of Business

  Master of Business Administration (M.B.A.), Business Administration and Management, General

  1994 — 1996

• Princeton University

  Completed 2 years of study, Woodrow Wilson School of Public Policy

  1986 — 1988