Natasha Sarah Islam
Marketing Director @The Michael J. Fox Foundation for Parkinson's Research
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WORK HISTORY
Marketing Director @The Michael J. Fox Foundation for Parkinson's Research
New York, NY, US
Lead integrated growth and recruitment marketing for MJFF’s flagship research initiatives, driving national-scale awareness, enrollment, and engagement across multi-channel paid, owned, and partnership ecosystems.Own end-to-end strategy managing multi-million dollar media investments while partnering cross-functionally with research, policy, analytics, comms, multimedia, and executive leadership.Built scalable marketing frameworks that doubled engagement, exceeded enrollment targets by 124%, and strengthened representation across underrepresented communities through inclusive recruitment initiatives.Appointed to MJFF’s Inclusive Impact Working Group to help shape the foundation’s DEI strategy and operationalize equity-focused growth programs.Published co-author in Oxford Academic’s SLEEP journal, contributing to multi-modal recruitment research methodology.
EDUCATION
University of Houston-Victoria
MBA, Marketing
University of Houston
B.A., Corporate Communications
ABOUT NATASHA SARAH ISLAM
Marketing Director with 15+ years of experience leading enterprise-scale growth, brand strategy, and integrated marketing across consumer, tech, and healthcare sectors from global luxury brands to landmark medical research initiatives.I operate at the intersection of brand, performance, and impact, building multi-channel strategies that have doubled engagement, exceeded enrollment targets by 124%, and converted advocacy into national-scale outcomes.I lead cross-functional teams, manage complex stakeholder environments, and drive data-informed decision-making to scale programs, accelerate adoption, and deliver measurable ROI. My work spans go-to-market strategy, field activation, partnerships, and inclusive audience growth across highly regulated and mission-driven ecosystems.
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