Natasha Melina A.
Senior Label Manager @Guerrera Marketing & Pr
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WORK HISTORY
Senior Label Manager @Guerrera Marketing & Pr
Lead the development and execution of comprehensive communication strategies that enhance brand visibility and strengthen public perception.• Coordinate with artists, managers, and partners to streamline rollout plans, ensuring timely delivery of assets and cohesive campaign execution.• Oversee the creation and dissemination of press materials, including press releases, media advisories, and company announcements.• Cultivate and maintain strong relationships with key media outlets, journalists, and industry influencers to maximize positive media coverage.• Collaborate with the Owner & COO on high-level strategic tasks, for marketing, creative, and public relations Deliver weekly marketing reports, driving growth for the company and artists.• Manage artist campaigns across digital platforms, optimizing DSP accounts and independent playlisting.• Oversee logistics and research for outsourced agencies, digital marketing strategies, and new media opportunities. • Coordinate ADA (Warner Music) Distribution via CO-OP, ensuring accurate release submissions and communication with distributors to guarantee accurate song population.• Create and execute email marketing pitches for DSPs, media, and power players following song release submissions.• Lead YouTube video uploads, setting up release schedules, ad campaigns, and content optimization.• Coordinate with graphic designers to create engaging promotional materials, video cutdowns and social media content.
EDUCATION
Pace University
Bachelor's degree, Communication and Media Studies
Pace University
Minor, Digital Media Studies
Pace University
Digital Design, Radio, Television, and Digital Communication
ABOUT NATASHA MELINA A.
Natasha Melina Argudo is a dynamic leader in public relations and marketing, currently…
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