Natasha McEachron

About Natasha McEachron

Analytical and creative marketing consultant skilled at gathering market research to learn about new target markets and industries. Proven ability to develop strategies aimed at creating content and experiences that attract and engage customers / clients. Adept at utilizing analytics to track and optimize campaign performance. KEY ACHIEVEMENTS: • Increased sales, brand awareness, and positive product impressions for consumer package goods brands through in-store product demo, customer engagement and communication of talking points. • Utilized content and social media marketing to increase online visibility and awareness of an international NGO among target audiences and within the larger development community. • Created and successfully executed the first-ever marketing plan for a private medical practice which boosted the doctor’s reputation as a thought leader in his field and generated leads. • Guided small businesses and non-profits through the methodical development of creative briefs which ensured completed marketing materials achieved their goals. • Identified a national media company’s competitive advantages by contributing market research insights to traditional and digital media plan proposals that earned multi-million dollar quarterly revenues. AREAS OF EXPERTISE: • Advertising • Analytics • Blogging / Writing • Branding • Content Marketing • Customer Journey Mapping • Data Analysis • Digital Analytics • Digital Marketing • Email Marketing • Market Research • Marketing Strategy & Planning • Media Planning • Process Innovation • Product Positioning • Project Management • Reputation Management • Search Engine Optimization (SEO) • Social Media Marketing

Experience

1. Brand & Marketing Consultant

   Nnm Portfolio

   Apr 2015 — Present · Atlanta, GA, US

   DIGITAL MEDIA COMPANY• Manage the company’s editorial calendar and create all content including blog posts (WordPress), weekly podcast (audio), Youtube (video) show, social media updates, and graphics/visuals.• Conducted secondary market research to gather competitive intelligence and monitor industry trends which helped to guide launch plans.• Developed a digital analytics plan that defined metrics and goals to be analyzed and reported.CONSUMER PACKAGED GOODS• Acted as the spokesperson of consumer brands during event executions by positively and professionally communicating approved brand messaging and product features to consumers.• Communicated with co-workers and store personnel to produce samples and maintain in-store inventory levels on racks, shelves and displays.• Overcame objections and transitioned customers to featured products following their demonstration to achieve daily targets and sales.NON-PROFIT• Collaborated on a Facebook and Twitter crowdfunding campaign that raised $30,968 in 11 days.• Wrote a detailed internal instruction manual for publishing blog posts in the new custom content management system (CMS) which provided easy-to-understand operating instructions, policies, and procedures.• Refreshed internal communications assets (brand identity guidelines, social media toolkit, CMS [content management system] instruction manual, organization overview presentation, etc) to improve brand consistency and the effectiveness of external communications. • Coordinated the gathering of financial and program information from multiple departments and managed the editing and approval process for a major update of the organization’s GuideStar profile. MUSEUM• Provided tech and customer service support for a museum\'s audio tour iOS app and mobile website.

Education

• New York Institute of Technology

  Bachelor’s Degree

• New York University

  Certificate

• Des Moines University

  Continuing Education, Medical Terminology Course