Natasha Smith

Director of Public Relations and Marketing @Harper\'s Bazaar

New York, NY, US

Handle all internal and external communications for Rolando Santana brands including: rolo and ale, rolando by rolando santana, Rolando Santana bridal and the main RTW Collection, rolando.Responsible for budget management of individual programs to contribute to overall budget. This includes negotiating costs with vendors, maintaining relationships and reconciliation of department expenses. Strategize partnerships with Manolo Blahnik, Zoya Nail Polish, Mac Cosmetics, Aveeno on behalf of brand.Oversee all social media calendar content, samples, and celebrity requests for each brand.Build and maintain relationships with bloggers, trade and fashion publications, short and long lead media.Increased social media accounts approximately 80% with proper editorial calendar and partnerships.Performance recaps for all major campaigns/tests and upcoming initiatives to key stakeholders; actively communicates insights on demand KPIs to drive better merchandising and marketing decisionsFormulate content calendar and integrated campaign strategies to support major events and strategic partnerships; coordinate with cross-functional teams on execution Negotiate paid sponsorships and travel and airfare accommodations for offsite events to brand satisfaction.Produce runway show during New York Fashion Week and executed all media relations and managed VIP invitees and celebrity guests. Luxury market private client development through strategic brand partnerships and target audience events and content driven social media.

University of San Francisco

Bachelor’s Degree, Sports Medicine