Natasha Wilson
Sr. Digital Marketing Manager | B2B Marketing & Integrated Communications Expert
- Role
- Sr Digital Marketing Manager at TGS
- Location
- Houston, TX, US
- LinkedIn followers
- 500 followers
About Natasha Wilson
My passion for communications began very early, when I discovered my love of writing. Writing led to public relations, which led to my love for everything digital. I specialize in developing and implementing digital strategies across all channels while aligning with a company’s commercial goals. I deliver innovative, effective digital solutions that drive growth and engagement. I have 12+ years of experience in digital marketing and integrated communications, and have worked on award-winning campaigns across the energy, commercial real estate, health and hospitality industries. My culturally diverse background enables me to adapt and understand global companies and their marketing needs.Specialty: Digital Strategy, Social Media, SEO, PPC, SEM, Email Marketing, Content Creation, Brand Management, Data Analytics, Public Relations
Experience
Sr Digital Marketing Manager
Apr 2024 — Present · Houston, TX, US
Led the digital marketing team through three major acquisitions, overseeing all digital initiatives from pre-merger planning to post-merger execution, ensuring 100% on-time, budget-compliant delivery while driving significant business impact• Spearheaded strategic digital marketing initiatives for high-impact campaigns, aligning efforts with business objectives to drive engagement and deliver results exceeding industry benchmarks• Optimized digital experiences and user journeys by enhancing website functionality, streamlining navigation and improving content accessibility to drive higher conversion rates• Executed data-driven digital marketing and advertising strategies by developing targeted SEO and paid media campaigns that boosted visibility, improved search rankings and delivered measurable ROI• Fostered cross-functional collaboration by partnering with product marketing, creative, technology teams and executive leadership to drive strategic alignment and successfully execute marketing campaigns• Developed and mentored high-performing teams by onboarding new talent, providing guidance and creating a supportive environment that empowered team members to grow and succeed
Education
University of Houston
Bachelor of Arts (B.A.), Public Relations, Magna Cum Laude
2016
Singapore American School
High School Diploma
Skills
- Leadership
- Marketing Communications
- Social Media Marketing
- Editing
- Social Networking
- Event Planning
- Communication
- Public Relations
- Press Releases
- Media Relations
- Social Media
- Marketing
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