Natasha Elwin
Industry + Function AI Product Marketing @ Microsoft
- Role
- Director, Industry Product Marketing at Microsoft
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Natasha Elwin
As an impact-focused marketing leader with over 15 years of experience in digital strategy, product marketing, design, GTM, UX, and people management, I am passionate about driving innovation and growth in the tech industry. With a strong entrepreneurial spirit that I developed during my start-up days, I have spent the last decade leading agency teams for Fortune 100 brands, as well as working at Gates Ventures (the private office and incubator of Bill Gates). Currently, I am focusing on product marketing, digital strategy and user experience at Microsoft.My results-driven approach has led to impressive achievements throughout my career. Some examples from the last few years at Microsoft include increasing partner task satisfaction by nearly 20%, launching a redesigned hero website than 6 months, and driving a 20X increase in Microsoft Partner Network join referrals. I have also led multiple social impact v-teams, launching #BuildFor2030 and the Black Partner Growth Initiative.Outside of work, you\'ll find me pursuing my passions for music, cycling, and tacos. As an adventure seeker, I\'m always up for trying out new local spots or traveling to new places. My personality is defined by optimism, inclusivity, and curiosity, and I bring those qualities to everything I do.
Experience
Director, Industry Product Marketing
Aug 2025 — Present
Education
Dublin City University
Marketing, Quarter Abroad - Interational Business Classes
Western Washington University
Bachelors of Arts, Marketing
Skills
- Adobe Creative Suite
- Social Marketing
- Blogging
- Social Media Marketing
- Marketing
- Microsoft Excel
- Online Advertising
- Ppc
- Content Management
- Mobile Marketing
- User Experience Design
- Online Marketing
- Content Development
- Analytics
- Art Direction
- User Interface Design
- User Experience
- Marketing Strategy
- Google Analytics
- Sem
- Online Research
- Social Media
- Media Buying
- Copywriting
- Community Management
- Marketing Research
- Interactive Marketing
- Graphic Design
- Account Management
- Market Research
- Campaign Management
- Competitive Strategy
- Digital Media
- Creative Direction
- Brand Development
- Web Analytics
- Integrated Marketing
- Web Content Management
- Creative Concept Development
- Social Media Monitoring
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