Natasha Barber

About Natasha Barber

SVP of Global Operations leading global IT, systems, and processes to drive scale, security, and efficiency. Focused on data protection, AI adoption, and operational excellence, I enable global teams to collaborate, innovate, and deliver results.As SVP of Global Operations, I lead IT and operations strategy across three regions globally. I help agencies harness the power of AI — not just in theory, but in practice. Over the past year at Transmission, I’ve led the agency-wide adoption of AI, building the governance, processes, and products that transform how teams work and how clients are served.A few more accomplishments of which I am particularly proud to share include:• AI Governance & Policy: Designed and implemented the Transmission AI Usage Policy, ensuring innovation is balanced with ethics, compliance, and data security.• ISO 42001 Certification: Oversaw the full discovery, sell-in, and completion of the agency’s ISO 42001 certification, cementing Transmission’s commitment to trustworthy AI.• Established a 3-year digital business unit (BU) agency roadmap and growing the BU from 7 to 20+ members, aligning roles with staff skill sets in social media management, search engine marketing management, digital project management, and front-end development. Areas of exceptional strength include: • Agency Operations• Business Process Development• Staff Development & Management• Digital Marketing• Search Engine Marketing• Search Engine Optimization• Social Media Management• Digital Production• Website Development• Project Management• Account Management• Marketing Automation Platforms• Content Management Systems• Campaign Strategy• Campaign Reporting & KPI AnalysisBrands I’ve had the pleasure to work on: The Art Institutes, Argosy University, Giant Eagle, Market District, GetGo, GlaxoSmithKline brands (Aquafresh, Sensodyne, TUMS, Abreva, Beano), DeVry University, Dick’s Sporting Goods, Compact Power, Huffy Bikes, MSA Safety, Musselman\'s, YellaWood, 84 Lumber, Carnegie Mellon University, Highmark, Rivers Casino, First Commonwealth Bank, The Salvation Army, Ronald McDonald House Charities, Mayo Clinic, Children’s National, Navy-Marine Corps Relief Society. If you would like to connect to potentially discuss a mutually beneficial partnership, I would love to hear from you. Please reach out to me at n••••••••@yahoo.com.

Experience

1. SVP Global Operations

   Transmission

   Jul 2023 — Present

Education

• Penn State University

  Bachelor of Science (B.S.), Marketing

  1996 — 2000

• University of Pittsburgh Katz Graduate School of Business

  MBA, Marketing Concentration

  2005 — 2008

Skills

• Creative Strategy
• Marketing Communications
• Marketing Operations
• Search Engine Marketing (Sem)
• Direct Marketing
• Marketing
• P&L Management
• Digital Production
• Cross-Functional Team Leadership
• Digital Marketing
• Strategy
• E-Commerce
• Marketing Strategy
• Digital Media
• Crm
• Management
• SEO
• Team Leadership
• Online Marketing
• Digital Strategy
• Advertising
• Resource Management
• Social Media
• Mobile Marketing
• Brand Development
• Sem
• Web Analytics
• Integrated Marketing
• Social Media Marketing
• Online Advertising