Natasha Cholerton-Brown
COO at Goodway Group | AI Transformation | Growth, Operations & Board Leadership
- Role
- COO at Goodway Group
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Natasha Cholerton-Brown
I\'m a proven senior operator with a track record of growing revenue, scaling operations, and using AI to transform how companies operate—especially in media, sports, entertainment, and other content-led businesses.Across CEO, COO, and GM roles, I\'ve run large P & Ls ($200M+), led teams in the thousands, and delivered growth and turnarounds in high-stakes, fast-moving environments. I understand how incentives, governance, and legacy systems determine whether change sticks—and how to design operating models that unlock revenue, not just activity.I\'m hands-on with AI—using it daily for analysis, planning, and decision support—and I help teams with their AI adoption journey from leadership alignment, use-case selection and workflow design through to training and measurable impact. I focus on improvements that matter: revenue growth, faster cycles, higher adoption, and better quality—always with clarity, practicality, structure, and impact to move the business forward.
Experience
COO
Jan 2026 — Present · NY, US
Goodway Group helps brands turn digital investment into real-world revenue through Connected Commerce. We connect strategy, media, data, and commerce from digital to store, helping brands close the gap between shopper intent and in-store action and drive visits, baskets, and sales.
Education
University of the Arts London
Photojournalism
MIT Sloan School of Management
Artificial Intelligence and Business Strategy
Columbia Business School
Financial Analysis/Valuation for Strategic Decision Making
Keele University
BA Double Honours, Economics and Music
Skills
- Photojournalism
- Management
- Video
- Leadership
- Editorial
- Business Development
- Strategic Planning
- Global Cross-Functional Team Leadership
- Digital Asset Management
- Business Strategy
- Content Management
- Video Production
- Budgets
- Photography
- Multimedia
- Digital Media
- Newspapers
- Photo Editing
- Magazines
- Photos
- Image Editing
- Editing
- Integrated Marketing
- Social Media
- Advertising
- Digital Marketing
- Strategy
- Project Management
- Presentation Skills
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