Natasha Catrakilis
Manager, Loyalty Innovation @Gap Inc.
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WORK HISTORY
Manager, Loyalty Innovation @Gap Inc.
After helping oversee digital experimentation across our brands, I had the opportunity to stand up and lead the Central Loyalty Pod — a cross-brand, cross-channel innovation team focused on reimagining customer retention and engagement. I work across Product, Engineering, Analytics, UX, and Consumer Insights to turn experimentation and learnings into strategies that strengthen loyalty and drive sustainable growth.• Lead cross-brand efforts to design and deliver the next evolution of Gap Inc.’s loyalty program.• Translate test-and-learn insights into scalable programs that enhance member value, retention, and credit card engagement.• Partner with product, marketing, and analytics leadership to align initiatives with enterprise growth goals.• Champion agile collaboration that bridges digital innovation with measurable business outcomes.
EDUCATION
Duke University
Bachelor's Degree, International Comparative Studies Major, Economics Minor
Northwestern University - Kellogg School of Management
Master of Business Administration - MBA
SKILLS
ABOUT NATASHA CATRAKILIS
My career began in an accounting firm — a five-year chapter in the family business that gave me a front-row seat to how companies really run.Got the itch to see \"what the other side\" looked like — big company, big teams, bigger questions. Secured an MBA and then landed at Gap Inc, where I’ve been navigating the world of digital innovation, experimentation, and customer loyalty.I’ve found that what I do best is connect people and ideas — turning insights into action and helping teams move in the same direction. Lately, I’ve been rediscovering my interest in how emerging tech and AI can make experimentation smarter and experiences more human.Outside of work, I channel my Greek roots into side projects that blend hospitality, design, and a deep love for the Mediterranean way of living.
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