Natasha Burtenshaw-Devries
Director of Organic Growth @Flywheel Digital
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WORK HISTORY
Director of Organic Growth @Flywheel Digital
As Director of Organic Growth, I am responsible for the performance and evolution of our SEO and Content services. I empower my team with the systems, tools and skills needed to deliver and execute on comprehensive organic growth strategies that deliver sustainable, long-term growth for our clients.Leadership & Team Development* Team Management: Lead a group of Leads and Strategists, fostering a high-performance culture through ongoing mentorship and skills development.* Operational Excellence: Oversee the team\'s delivery work to ensure we hit profitability targets, uphold our quality standards and achieve target utilization rates.Service Innovation & Strategy* GEO Service Development: Innovate and set the quality bar for emerging services, specifically developing our Generative Engine Optimization (GEO) offering.* SEO and Content Service Ownership: Own and improve the systems for our SEO and Content offerings, navigating rapid industry change while maintaining quality and profitability.* Strategic Advisory: Build executive-level client relationships and step in as a Lead Strategist to ensure sound rationale for all organic growth decisions.* Leverage & Growth: Identify and implement new technical tools and practices that move the service line forward and meet agency OKRs.
EDUCATION
King's University College
Bachelor of Arts (B.A.), Childhood and Social Institutions
George Brown Polytechnic
Ontario Graduate Certificate, Digital Media Marketing
SKILLS
ABOUT NATASHA BURTENSHAW-DEVRIES
Simply put, I help businesses solve marketing problems and grow their audience and revenue through websites and digital content. What may seem like a non-traditional path to the digital marketing industry gives me a unique ability to put myself in the consumer\'s shoes to better understand their needs and the best way to communicate with them via the most appropriate platform(s). I am a creative problem solver, big picture thinker and methodic and detail-oriented worker who is always eager to learn and tackle new projects. Working in a variety of environments, from urban private schools to remote fly-in reserves, rural francophone schools to an office in downtown Toronto, has developed my problem solving and conflict resolution skills, taught me how to adapt to different environments and cultures, and the confidence and perseverance to face and positively deal with any challenge presented to me.
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