Natasha Brower
Senior Website Specialist
- Role
- Senior Website Specialist at tastytrade
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Natasha Brower
I\'m a results-driven marketing professional with a versatile background spanning design, analytics, content strategy, and project management. I bring a well-rounded, strategic approach that bridges creativity and data to elevate user experience, enhance site performance, and drive impactful business outcomes.Personality Traits:Myers-Briggs - INFPStrengthsFinder - Top 3 (Restorative, Adaptability, Ideation)Enneagram Institute - The Loyalist (6)Personal Evaluation - Penguin Enthusiast, Expert Thrifter, Ultimate Punster
Experience
Senior Website Specialist
Jun 2023 — Present
Manages the tastyfx website and supports the management of tastylive, tastytrade, and other affiliated sites. Key responsibilities include:• Lead website optimization projects focused on improving user experience and conversion rates across all IG North America websites • Aligns content personalization goals with campaign KPIs, data strategy, and omnichannel measurement. • Develop and execute comprehensive testing strategies, including A/B tests, multivariate tests, and audience segmentation • Analyze complex website data using Google Analytics, Contentsquare, and other tools to identify opportunities and provide strategic recommendations • Collaborate with UX designers and web developers to resolve user pain points and optimize user journeys • Mentor and provide guidance to junior website team members on best practices and technical skills • Partner with marketing, product, HR, data, and brand teams to ensure website strategy aligns with broader business objectives • Research and implement emerging web technologies and optimization techniques to maintain competitive advantage • Translate business and marketing requirements into clear user stories, technical specifications, and feature requests for development teams
Education
Institute of Roque González
High School
2010 — 2011
Ithaca College
Communication Management and Design (CMD), Marketing
School of the Art Institute of Chicago
Continuing Studies
2019 — 2020
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