Natasha Bird
Senior Editor @NET-A-PORTER
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WORK HISTORY
Senior Editor @NET-A-PORTER
EDUCATION
James Allen's Girls' School
4 A Levels (all As), 10 A* GCSEs
The University of Edinburgh
First Class Master of Arts (M.A.), English Literature
SKILLS
ABOUT NATASHA BIRD
A multi-award-winning editorial director, communications strategist, brand storyteller and features writer with over 16 years\' experience shaping narratives for luxury, lifestyle and culturally influential brands.As the founder of Tough Crowd, I consult for luxury automotive, fashion and media clients looking to build more meaningful, contemporary and authentic relationships with women—through brand messaging, editorial strategy, experiential storytelling and communications.Previously Executive Editor at ELLE UK, I\'ve led content and creative direction across web, social, podcast, print and immersive platforms. I\'m also an experienced commercial content developer, with a proven track record of securing non-endemic ad partnerships (particularly in automotive and tech).Today, I work flexibly and globally across:Features writing and editorial directionEnd-to-end events and experiential productionBrand storytelling, TOV, ghostwriting and copywritingStrategy and messaging for campaigns, activations and stakeholder engagementPublic speaking and ambassadorial rolesSpecialism in luxury, automotive, lifestyle and gender dynamics in media
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