Natasha Benacerraf

About Natasha Benacerraf

Effective product marketer and brand strategist with an entrepreneurial spirit and a passion for connecting with consumers. I have experience leveraging the voice of the consumer to deliver products to market and improve user experience. I\'ve worked at both Fortune 500 Tech & CPG companies, such as DIRECTV and the JM Smucker Co, and at early- and seed-stage Tech startups, including e-commerce site Bonobos.

Experience

1. Lead Product Marketing Manager

   DIRECTV

   Aug 2022 — Present · New York, NY, US

   Lead strategy to drive revenue, engagement, and retention across existing subscribers on mobile app and 10-foot devices. Launch and expand use of mobile push notification channel to market app content and features, refining approach through a test-and-learn and consistent a/b testing strategy.Partner with engineering and IT to develop a content personalization machine learning tool for marketers, enabling automated email and push notification campaigns to deliver 1:1 personalized content recommendations for subscribers.

Education

• Princeton University

  Bachelor of Arts, Italian

  2007 — 2011

• The University of Bologna

  Italian History and literature

  2009 — 2009

• UCLA Anderson School of Management

  Master of Business Administration - MBA, Marketing

  2017 — 2019

Skills

• Customer Experience
• Problem Solving
• Blogging
• Net Promoter Score
• Social Media
• Event Planning
• Microsoft Office
• Photography
• Research
• Nonprofits
• French
• Languages
• Non-Profits
• Powerpoint
• Writing
• Program Management
• Excel
• Keynote
• Databases
• Administration
• Microsoft Excel
• Leadership
• Start-Ups
• Start-Up Consulting
• Customer Insight
• Customer Retention
• Business Strategy
• Operations