Natasha Barnett-Hall

Head of Human Centred Design (Retail Bank) @NatWest Group

Ampthill, GB
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Jan 2019 — Present

Head of Human Centred Design (Retail Bank) @NatWest Group

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London, GB

Driving the strategic vision for Human-Centred Design across NatWest Group’s personal banking brands. Leading a multi-disciplinary team encompassing design operations, UX/UI design, UX writing, and design research to deliver cohesive, user-centric digital experiences. Championing a research-led approach to innovate and optimise customer journeys across mobile apps, online banking, and websites, aligning design outcomes with broader business objectives and future growth.

EDUCATION

1996 — 1999

Prifysgol Aberystwyth University

BSc Econ, Business Studies

2012

London South Bank University

Master of Science (MSc), Digital Marketing

N/A

Northampton Centre for Counselling Studies

CPCAB Level 4 Diploma in Therapeutic Counselling , Counseling Psychology

2009 — 2010

The Institute of Direct and Digital Marketing

Post Graduate Diploma, Digital Marketing

2002 — 2004

CIM | The Chartered Institute of Marketing

Post Graduate Diploma, Marketing

N/A

The Bedford College Group

CPCAB Counselling & Psychotherapy , CPCAB Level 2 and Level 3 Counselling Studies

SKILLS

SemUser-Centered DesignFinancial ServicesPpcSEOWebsite RedesignWebsite CopyWebmaster ServicesMobile DevicesWeb AnalyticsDigital StrategyOnline MarketingUser ExperienceCustomer ExperienceMobile InternetWebsite ManagementDirect MarketingMobile ApplicationsOnline AdvertisingStrategyE-CommerceWeb DesignDigital MarketingAnalyticsSearch Engine Optimization (SEO)

ABOUT NATASHA BARNETT-HALL

Digital leader specialising financial services experience design and optimisation. Highly skilled in building and motivating cross functional teams to transform commercial performance with increased customer satisfaction. Expert in understanding customer needs and expectations to design best in class mobile and digital experiences. Mentor, coach and regular speaker at RBS women’s development programmes.

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Natasha Barnett-Hall — Head of Human Centred Design (Retail Bank) at NatWest Group in Ampthill, GB | Unifers