Natasha Shankar

About Natasha Shankar

As a Consultant at Cint, I specialize in managing complex projects and ensuring seamless, on-time delivery that consistently exceeds client expectations. With a strong focus on quality and client relationships, I anticipate needs, provide data-driven solutions, and deliver best-in-class customer service.I recently completed my postgraduate degree in Artificial Intelligence and Machine Learning, applying these academic insights to enhance data analysis and drive innovative approaches in survey design, consumer insights, programmatic advertising, and demand-side platforms. I excel at navigating large datasets to uncover actionable insights and craft solutions that align with client goals.My commitment to innovation was recognized when my idea was selected for Cint’s Innovation Festival in June 2025. Working collaboratively with product managers, AI experts, and engineers, I helped bring Luci—an AI-powered concept—to life, and the project ultimately secured 3rd place. This experience reinforced my ability to contribute ideas and work across disciplines to deliver impactful solutions.You can read more about Luci here: my role at Cint, I share insights on AI, infrastructure markets, and the future of work—making complex topics more approachable while building thought leadership in the AI space.

Experience

1. Consultant

   Cint

   Mar 2025 — Present

   Lead and manage a portfolio of complex, high-impact projects, ensuring on-time delivery, exceptional quality, and achievement of key performance indicators (KPIs)- Integrate and analyze large, multi-source data sets, leveraging advanced media measurement tools and methodologies to inform strategic decision-making and optimize campaign performance- Translate complex data findings into actionable, client-ready recommendations that align with business objectives, enhance ROI, and support continuous improvement across campaigns- Partner cross-functionally with internal stakeholders to drive project success, ensuring solutions are client-centric, cost-efficient, and aligned with evolving market trends- Champion innovation and best practices, continuously refining strategies to exceed client expectations and contribute to organizational growth.

Education

• Texas McCombs School of Business

  Postgraduate Degree, Artificial Intelligence and Machine Learning - Business Applications

• Northwest Missouri State University

  Master's degree, Computer Science

• CMR Institute Of Technology

  Bachelor's degree, Computer and Information Sciences, General