Natasha Shahani
Manager, Business Development & Content Strategy @Sun Life
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WORK HISTORY
Manager, Business Development & Content Strategy @Sun Life
EDUCATION
University of Toronto
Certified BPM specialist
Cornell University
Marketing Strategy
McMaster University
Lean Six Sigma Green Belt
University of Waterloo
Bachelors, Honors Economics with a specialization in Finance
SKILLS
ABOUT NATASHA SHAHANI
I craft marketing campaigns that turn complex financial concepts into conversations that matter. With a deep understanding of wealth management and the advisor-client dynamic, I help financial professionals build trust, spark dialogue, and grow relationships through strategic content and social-ready messaging.Whether it’s launching thought leadership series, designing scalable campaign frameworks, or translating market insights into client-friendly narratives, I specialize in making financial advisors the hero of their clients’ financial journey. Passionate about:• Elevating advisor-client engagement through meaningful content• Bridging the gap between strategy and execution• Driving measurable impact in highly regulated environmentsLet’s connect if you believe marketing should empower—not just inform.
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