Natasha Purchla

About Natasha Purchla

Dynamic and results-driven professional with a Master\'s degree and a background in event and paid media marketing. Known for a proactive approach, adaptability, and a relentless drive to exceed goals. Skilled in creative problem-solving, strategic planning, and effective communication, with a talent for managing multiple projects under tight deadlines. A collaborative team player who can adapt to work independently, delivering impactful results with precision and creativity.

Experience

1. Senior Project Manager - Media

   Carnegie

   Mar 2025 — Present

   Lead end-to-end program planning and execution for complex digital media initiatives across paid search, paid social, and display channels, aligning operational strategies with business and performance objectives- Drive cross-functional collaboration across media strategy, analytics, operations, and client success teams to deliver high-quality campaign execution and measurable results- Manage program budgets, pacing, and financial forecasting, partnering with finance and operations to maintain accurate projections and ensure profitable engagements- Define and monitor key performance indicators (KPIs) to evaluate campaign success, track milestones, and report progress to internal stakeholders and leadership-Lead process improvement initiatives and workflow optimization within Asana, implementing automation, asset routing, and approval systems to increase operational efficiency- Develop documentation frameworks and scalable operational processes to improve visibility, accountability, and cross-team coordination- Support change management and operational rollout of new campaign processes, ensuring smooth adoption across teams and minimizing disruption to ongoing initiatives- Mentor junior project managers and contribute to team development, onboarding, and operational best practices within a fast-paced environment- Coordinate multi-team initiatives to align campaign timelines, optimize budget allocation, and improve delivery across multiple concurrent programs- Partner with internal stakeholders to identify new opportunities, pilot process improvements, and test scalable campaign strategies- Deliver regular program readouts and performance updates to stakeholders, communicating insights, risks, and recommendations.

Education

• University of New Haven

  Master of Science - MS, Investigations/Criminal Investigations

  2015 — 2016

• University of New Haven

  Bachelor's degree, Criminal Justice/Investigative Services

  2011 — 2015