Natasha Kapur

About Natasha Kapur

As an Industry expert in Marketing Communications, Digital Marketing, Brand Building and Brand Advocacy in the last 20 years of my professional journey, I have had the privilege to launch products, build market share and influence new consumers for international brands like Penguin, Unilever foods, Shell, L’Oréal and Samsung. I have held diverse marketing profiles developing some iconic brands to leverage robust 360 brand and channel strategies across retail, digital, social media marketing, influencer marketing, pr, e-commerce and CRM, which have helped me evolve as a valuable marketing thought leaderAs a marketing thought leader, I have been playing a pioneering role in engaging with both internal and external stakeholders namely bloggers, media publishers, technology companies, creative production houses, consumer insight agencies and forging partnerships with global & regional teams to improve business for brandsKey skillsDelivering Business Targets (Growth, Share and Profitability) through Cross functional collaboration by developing winning Go to Market mixes (Product, Pricing & Communication programs) and activating them across channels (New Media, Traditional Media & Trade)Centres of excellence Have been a core team member in various centres of excellence in my career leading strategy and change management a)The \'Core Activation\' team for Unilever at Ogilvy Advertising Bangalore b) The Young Tigers,a planning group of young leaders in the Asia-Pac region at Ogilvy Advertising c) The Global Communications Centre of Excellence at Sony Ericsson, Europe d) The Digital Marketing & Digital PR Centre of Excellence at Samsung India e) Member of the Executive Committee at Penguin Random House IndiaHaving experienced winning cultures both in India and abroad with industry leaders-I am a firm believer in passionate teamwork and that \'good leaders\' make \'great business \'CORE COMPETENCIESMarketing CommunicationsMarketing TransformationDemand GenerationDigital Marketing TVC, Digital Films, Content and MediaDigital PRCategory /Brand ManagementNew Category Development Communication design and activationConsumer, Market and Shopper InsightsA & P BudgetingP & L handlingCompetitive Analysis Project Management Cross functional collaborationStakeholder Management Team Management Capability Development

Experience

1. General Manager Marketing

   Samsung Electronics

   Feb 2023 — Present · Gurugram, IN

Education

• Sri Venkateswara College, Delhi University

  Bachelors (BCom), Commerce

  1994 — 1997

• Loreto Convent School

  High School

• Northwestern University - Kellogg School of Management

  Kellogg on Branding, Brand Portfolio, Brand positioning, New Media,Internal Brand Management, Brand Measurement

• Amity University

  Masters Degree in Business Administration, Marketing and HR

Skills

• Integrated Marketing
• Product Launch
• Brand Development
• Internal Communications
• Media Relations
• Business Strategy
• Management
• Telecommunications
• New Business Development
• Key Account Management
• Marketing Communications
• Product Marketing
• Digital Marketing
• Marketing Strategy
• Team Management
• Mobile Devices
• Advertising
• Corporate Communications
• Marketing
• Strategy