Natasha Jones

WORK HISTORY

ABOUT NATASHA JONES

I am a Brand Marketing Strategist with a passion for understanding the brands that I work with and Consumer Behavior by using data research and analysis to identify new opportunities and Key Performance Indicators that drive measurable results. My Strengths are Team Leadership, Client Relationship Management, Strategic Planning, Digital Marketing (With focus on Lead Generation) and Campaign Execution. With Digital Transformation having come to the forefront of most company\'s objectives, I have worked arduously with many of our clients to help pivot their focus, to continue to meet their marketing goals. This has allowed me to take a deep dive into several areas such as Lead Generation, Lead Nurturing, CRM tools and how Social Media Advertising, Google Display and Search can support these goals. Understanding this has allowed me to se definitive KPIS and forecasting of results in order to achieve and outperform both advertising and marketing goals. Experience: I’ve had the opportunity of working with a number of well known global brands in various categories such as MasterCard, Coca-Cola, Nestle Infant Nutrition, BPTT, RBC Royal Bank of Canada and Molson Coors - Coors Light. I have also worked closely with Local Brands such as Guardian Group, bmobile (Cable and Wireless), ODPM (Office of Disaster Preparedness and Management) and NGC (The National Gas Company of Trinidad and Tobago), to name a few. As such, I\'ve gained a wealth of experience in Account Management, events and handling of fully integrated campaigns. A memorable project was the MasterCard Fashion Month Retail Program at The Falls West Mall. This was a project that I managed from concept through execution and completion. https://archives.newsday.co.tt/2009/04/28/mastercard-launches-fashion-month-at-the-falls/