Natasha M.
Program Manager | Digital Marketing & Project Leadership | Turning Ideas into Impactful Results
- Role
- Manager - Program Manager-marketing & Brand Development -digital Cell at Volvo Eicher Commercial Vehicles
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Natasha M.
With 7.6 years of experience in program management within the automotive sector, I\'ve honed my skills in leading cross-functional teams to drive innovation and elevate customer experiences. Transitioning seamlessly into digital initiatives, I specialize in integrating cutting-edge technologies and app development to enhance brand engagement and drive business growth.
Experience
Manager - Program Manager-marketing & Brand Development -digital Cell
Volvo Eicher Commercial Vehicles
Sep 2022 — Present · Gurugram, IN
Currently leading as a Marketing Manager, driving pan-India digital and on-ground marketing initiatives across 20+ locations, with direct leadership of 40+ Digital Champions and collaboration with 100+ Sales Managers nationwide.Playing a key role in end-to-end app development initiatives, including requirement gathering, user journey design, UAT coordination, rollout planning, and adoption tracking for sales and marketing applications.Designing and executing integrated marketing strategies aligned with business objectives, combining digital platforms, BTL activations, and sales enablement to drive market impact.Spearheading BTL marketing programs such as dealer activations, hyperlocal campaigns, and regional launches, ensuring alignment with national brand strategy.Core member of the Corporate Digital Cell, contributing to the digital transformation of critical processes, including automation, analytics enablement, and AI-led experimentation.Actively involved in AI exploration initiatives, identifying use cases across marketing operations, CRM, and process efficiency to support scalable growth.Responsible for developing corporate decks and leadership presentations, including strategy decks, management reviews, digital roadmap presentations, and board-level updates.Strong experience in stakeholder management and cross-functional collaboration with Sales, IT, Product, Agency partners, and Senior Leadership to drive execution excellence.Recognized for building high-performing teams, driving change management, and converting digital vision into measurable business outcomes.
Education
Riverdale High school
High school
2011 — 2012
Doon International School
Intermediate, Science
2013 — 2014
College Of Technology, G.B.P.U.A&T, Pantnagar
Bachelor of Technology - B.Tech
2014 — 2018
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