Natasha Chen

Product Manager, Emea, Peripheral Intervention @BD

Developing product and pull through strategies for peripheral arterial disease with a focus on growth in all key products and has spearheaded implementation of simplifying these to make it more straightforward for sales organization to understand and execute their commercial strategies across EMEA region. • Developed and executed a successful omnichannel strategy, focusing on raising brand awareness through comprehensive awareness campaigns, creation of engaging marketing assets and thorough analysis of surveys to refine messaging and optimize targeting. • Leveraging great collaboration with cross functional team and country stakeholders, I have successfully launched 3 products within 2 years in EMEA. Meticulously developed a solid pre-launch plan internally to ensure all milestones meet the timeline and expectations as well as to build up momentum with commercial organization. Externally worked with endovascular thought leaders, KOLs to develop testimonial videos, educational case studies and landing page as well as a robust sales training program “Gear Up” series and launched the series using our sales enablement tools to reinforce the message and value prop. • Supporting countries to refocus on our vast portfolio, revamping legacy product campaign and execute our action plans, rolling out to country clusters to drive growth in a space that we deserve to be No1. • Proactively support major international congresses i.e, LINC, CX, CIRSE, working with KOLs to present our flagship products key benefits and the latest scientific findings at symposium and hands on activities. I am responsible to execute deliverables and HCP presentation for our sponsored symposium. • Responsible for creating collaterals, sales tools, competitive analysis, therapy whitepaper and development of corresponding actions and plans.