Natasha Chatterjee

About Natasha Chatterjee

I am a marketing professional with a MBA in Marketing. I currently work in Branding at Heritage Foods Ltd, a leading dairy company in India. My core competencies include market research, digital marketing, and strategic thinking.In my current role, I own and lead the category expansion agenda, developing market strategies to scale up the presence of Heritage Foods\' products. I also lead and advise on integrated marketing campaigns and create 360-degree assets for various platforms, such as TV, digital, outdoor, radio, and BTL activities. For example, I launched a 360-degree campaign for Heritage Foods\'\"Makes Your Day\" campaign, featuring TVCs and digital platforms. I work collaboratively and negotiate with internal and external stakeholders, such as product development, sales, distribution, and media agencies, to ensure effective execution and delivery of the marketing initiatives. I am motivated by the challenge of creating innovative and impactful solutions for the consumers and the company. I bring diverse perspectives and experiences to the team, having worked in different sectors, such as banking, pharma, and education, before joining Heritage Foods. I am also a certified scuba diver, which reflects my passion for adventure and learning new skills.

Experience

1. Marketing Lead

   Tata Consumer Products

   Jul 2024 — Present · Bengaluru, IN

Education

• Indian School of Business

  Executive Programme, Digital Marketing

• Manipal Academy of Higher Education

  Bachelor of Pharmacy - BPharm, Pharmacy

  2012

• Birla Institute of Management Technology (BIMTECH)

  Master of Business Administration - MBA, International Business; Marketing

  2019 — 2021